Live-On Giveaways

In November 2020, I proposed a change in our Live-On campaign marketing strategy to reach more students and boost engagement across all CSU Housing & Dining social platforms. Instead of awarding monetary and electronic prizes to a few students who apply to Live-On during their 2nd year at CSU, I formulated a plan to utilize giveaways in order to boost followers and Live-On applicants.

Since beginning the giveaway strategy, the CSU Housing & Dining Instagram has seen the following:

• 8.4% increase in followers since January 19

• Totaled over 89,500 (+92.6%) impressions and increased profile visits by over 1,600 (+7%) between Dec. 25, 2020 - Jan. 23, 2021

• Totaled over 182,271 (+117%) impressions and increased profile visits by over 1,830 (+24%) between Jan, 2021 - Feb. 28, 2021

All photos shown below were taken by me.