Live-On Stories
In January 2021, I created a series of Instagram and Facebook stories intended to drive traffic to CSU’s Housing & Dining Live-On program website. In order to elevate the Live-On visual content strategy and reach students I created a minimal design while keeping the content short, sweet and easily digestible.
Live-On Giveaways
In November 2020, I proposed a change in our Live-On campaign marketing strategy to reach more students and boost engagement across all CSU Housing & Dining social platforms. Instead of awarding monetary and electronic prizes to a few students who apply to Live-On during their 2nd year at CSU, I formulated a plan to utilize giveaways in order to boost followers and Live-On applicants.
Environmental Eats Stories
CSU’s Housing & Dining Services hold Environmental Eats five times throughout the year at Corbett Lobby’s Teaching Kitchen. The mission of the program is to promote more sustainable food choices and knowledge about where food originates and how small choices can have large impact on food systems.
In preparation of Environmental Eats, I was responsible for the creation of Instagram and Facebook stories used to promote the event and educate students on sustainable dining.
EnergySmart Stories
Throughout June 2021, I created a series of Instagram and Facebook stories to increase traffic to Boulder County’s EnergySmart program and inform residents of current rebates.
Instagram Sliders
In an effort to increase engagement and tell richer stories on Boulder County Climate’s Instagram, we began posting sliders with consistent images, themes, and messages. These sliders helped us foster stronger connections with our audience and grow our Instagram account by 102% in just 7 months.